What kind of investor are you? Find your lens

The value lens

You think like a value investor.

You want to know what a business is worth before you care what it costs. The value read works out what the company can hand its owners over the next decade, subtracts what it owes, and divides by the shares — then puts that beside the price and says which is bigger.

Before you start. Expect blunt answers. On all 138 companies the read will often tell you something is expensive, including companies you like. That is the number doing its job.

See Verizon through the value lens →

Your lens is remembered on this device, so every company you open next opens this way. You can change it any time from the chips on any read, or retake this. Create a free account and your lens follows you to any device — there is nothing to pay and nothing here needs it.

We keep the lens and nothing else. Your answers are not stored, not sent anywhere and not ours to keep.

The moat lens

You think about durability.

You are less interested in this year than in whether anyone can take it away. The moat read looks at a decade: whether returns on capital held up, whether margins survived competition, whether the share count fell, and what each retained dollar actually produced.

Before you start. Expect gaps. 64 of the 138 companies have a moat read; the other 74 show a card naming the figure their filings do not carry, because ten years of every series is a high bar and we would rather say so than average around a hole.

See Coca-Cola through the moat lens →

Your lens is remembered on this device, so every company you open next opens this way. You can change it any time from the chips on any read, or retake this. Create a free account and your lens follows you to any device — there is nothing to pay and nothing here needs it.

We keep the lens and nothing else. Your answers are not stored, not sent anywhere and not ours to keep.

The growth lens

You are looking for the thing that gets bigger.

You want to know how fast, how consistently, and whether the growth reaches the owner. The growth read measures per share — growth bought by issuing stock is not growth for someone who already owns it — and pairs revenue with cash, because the two come apart more often than anyone admits.

Before you start. Expect no forecasts. On the 123 companies with a growth read, the only forward-looking number on the page is the growth rate today’s price already assumes. We will tell you what the market is charging for. We will not tell you what happens next.

See NVIDIA through the growth lens →

Your lens is remembered on this device, so every company you open next opens this way. You can change it any time from the chips on any read, or retake this. Create a free account and your lens follows you to any device — there is nothing to pay and nothing here needs it.

We keep the lens and nothing else. Your answers are not stored, not sent anywhere and not ours to keep.

The income lens

You want to be paid.

You care whether the cheque arrives and whether it will keep arriving. The income read tests the payout against the cash that funds it, tracks whether it was raised or cut across a decade, and refuses to celebrate a yield the cash cannot support.

Before you start. Expect some blanks. Of the 118 companies with an income read, 19 pay no dividend at all and say exactly that — if you land on one, it is not a missing number, it is the answer.

See Philip Morris through the income lens →

Your lens is remembered on this device, so every company you open next opens this way. You can change it any time from the chips on any read, or retake this. Create a free account and your lens follows you to any device — there is nothing to pay and nothing here needs it.

We keep the lens and nothing else. Your answers are not stored, not sent anywhere and not ours to keep.