Want to find your lens? Five questions, no jargon — they tell you which of four reads fits how you already think.
A wonderful business — priced for growth it hasn't delivered.
A great company, but no margin of safety at this price. Worth watching, not worth buying here.
Price against fair value
Free cash flow — 10-year history ($B)
What the math is really telling you. Watch whether cash flow is compounding — that, more than any single year, is what a value read hangs on.
The read — lights & verdict
- Warning:OvervaluedFair value ~$172 vs $228 — trading 24% above what the math supports.
- Good:Price is in line with its recordPriced for ~9%/yr, roughly what it has delivered (14.7%/yr) — from a depressed FY23 base.
- Good:Revenue still growingUp 1.2% last year — demand isn't the problem.
- Good:Cash flow compoundingFree cash flow up ~14.7%/yr — the engine is growing.
- Good:Fortress balance sheetNet cash positive (+$1B) — little solvency risk. It also has $1B of operating-lease commitments — about 1.4× annual free cash flow — which this figure does not count as debt.
How this was built. Every figure is computed from Williams-Sonoma, Inc.'s SEC filings — no estimates, no AI. Two-stage DCF: 9% discount rate, 5% free-cash-flow growth for 10 years, 2.5% terminal. Free cash flow is operating cash flow less capital spending. Net cash is cash and marketable securities less borrowings, commercial paper and finance leases; operating leases are disclosed but never counted as debt. Fundamentals are from the FY26 annual report and change only when a new one is filed. Price of $227.83 taken 2026-09-09 (Google Finance, manual entry, 2026-09-09) — it is not live and does not move during the day.
TickerMath is an educational tool, not investment advice — it computes one model from SEC filings and can be wrong. How we compute this →