Want to find your lens? Five questions, no jargon — they tell you which of four reads fits how you already think.
Fairly priced — no edge either way.
Close to fair value. Not a bargain, not a rip-off. Come back if the price moves.
Price against fair value
Free cash flow — 10-year history ($B)
What the math is really telling you. Watch whether cash flow is compounding — that, more than any single year, is what a value read hangs on.
The read — lights & verdict
- Caution:Roughly fairFair value ~$33 sits close to the $38 price — no real margin of safety either way.
- Warning:Price assumes a big accelerationYou'd need ~6%/yr free-cash-flow growth to justify today's price; it has done -8.0%/yr lately.
- Warning:Revenue shrinkingDown 5.4% last year — cheap may mean broken.
- Caution:Cash flow flat-to-downFree cash flow ~-8.0%/yr — big, but not compounding. The crux for a value buyer.
- Warning:Heavy debt loadNet debt of $13B — roughly 8× annual free cash flow. This changes the risk picture.
How this was built. Every figure is computed from General Mills, Inc.'s SEC filings — no estimates, no AI. Two-stage DCF: 9% discount rate, 5% free-cash-flow growth for 10 years, 2.5% terminal. Free cash flow is operating cash flow less capital spending. Net cash is cash and marketable securities less borrowings, commercial paper and finance leases; operating leases are disclosed but never counted as debt. We subtract net debt from the value of the business — for General Mills that is about $13B, or $24 per share. Fundamentals are from the FY26 annual report and change only when a new one is filed. Price of $37.63 taken 2026-09-08 (Google Finance, manual entry, 2026-09-08) — it is not live and does not move during the day.
TickerMath is an educational tool, not investment advice — it computes one model from SEC filings and can be wrong. How we compute this →