Want to find your lens? Five questions, no jargon — they tell you which of four reads fits how you already think.
Fairly priced — no edge either way.
Close to fair value. Not a bargain, not a rip-off. Come back if the price moves.
Price against fair value
Free cash flow — 10-year history ($B)
What the math is really telling you. Watch whether cash flow is compounding — that, more than any single year, is what a value read hangs on.
The read — lights & verdict
- Caution:Roughly fairFair value ~$97 sits close to the $92 price — no real margin of safety either way.
- Good:Price is in line with its recordPriced for ~4%/yr, roughly what it has delivered (12.5%/yr).
- Good:Revenue still growingUp 0.2% last year — demand isn't the problem.
- Good:Cash flow compoundingFree cash flow up ~12.5%/yr — the engine is growing.
- Caution:Manageable net debtNet debt of $2B — about 3.1× annual free cash flow. Normal for a mature company.
How this was built. Every figure is computed from The Clorox Company's SEC filings — no estimates, no AI. Two-stage DCF: 9% discount rate, 5% free-cash-flow growth for 10 years, 2.5% terminal. Free cash flow is operating cash flow less capital spending. Net cash is cash and marketable securities less borrowings, commercial paper and finance leases; operating leases are disclosed but never counted as debt. We subtract net debt from the value of the business — for Clorox that is about $2B, or $19 per share. Fundamentals are from the FY25 annual report and change only when a new one is filed. Price of $91.60 taken 2026-09-09 (Google Finance, manual entry, 2026-09-09) — it is not live and does not move during the day.
TickerMath is an educational tool, not investment advice — it computes one model from SEC filings and can be wrong. How we compute this →